Category: Rebuild

You have a solid product. Customers like it. Demos land well. Industry peers respect the technology. Yet growth stalls, churn creeps up, and cash feels tight. You start to suspect the problem is not the product. You are facing a

When you look at underperforming B2B software companies, the pattern is familiar. Growth slowed. CAC crept up. Product shipped slower. Gross margin drifted down. Cash reporting turned into a scramble each month. The root cause is rarely a single bad

At the start, your B2B software company felt simple. You sat close to every decision. You knew every customer. And you felt every dollar of cash in or out. Over time, growth adds complexity. More people, more features, and more

If you invest in B2B software, you hear a lot about structure, leverage, and arbitrage. Financial engineering sounds clean on a model. Debt schedules line up. Equity returns look attractive. On paper, everything works. Then the quarter closes, and the

If you run a B2B software company, you feel constant pressure to grow. Investors push for top-line expansion. Your team pushes for more headcount and projects. Customers push for features. In that noise, deep value creation B2B software often gets

Early on, your judgment runs the company. You sense the market, hear every customer story, and keep the plan in your head. That works until it does not. Headcount grows, spend climbs, and what once felt sharp starts to feel

Here’s the dirty secret about test automation: your team probably spends more time fixing broken tests than finding actual bugs.

Every hour spent deciphering old code is an hour not spent building what customers actually want.